Going green
August 11th, 2007
Filed under: Marketing strategies | 1 Comment »
Recently, several technology vendors and private fleets have been promoting their environmental strategies. Perhaps the most notable and ambitious of them all is Wal-Mart, which has a goal to improve fuel efficiency by 25 percent in 10 years. Wal-Mart Canada also announced plans to score different parties–suppliers, carriers, etc.–in its logistics network for their efforts in reducing the overall environmental […]
